If luxury apartments, fine dining and skiing alongside the ultra-rich peaks your interest, you’re in for a treat. Arguably one of the world’s best ski resorts, Courchevel 1850 is a haven not just for the daredevils hitting the slopes, but for the devotees of culinary expertise, live events and retail therapy.
We sat down with Director and Founder of Sorores, Kerry McClington-King, to discuss what sets Courchevel 1850 apart from other exclusive resorts, an insight into the current property market and what potential buyers can expect from the resort’s Six Senses Residences.
Could you tell us more about Sorores and the role you play within the luxury property and hospitality landscape?
Sorores are a boutique consultancy specialising in business development within the high-end real estate and hospitality sectors. Having worked on projects in the world’s most luxurious locations such as Marbella, Monaco, Seychelles, Courchevel and closer to home here in London, the team enjoy hand-picking some of the most iconic and innovative projects to drive business development exposure and sales in ground-breaking and creative ways. With a scope spanning across all areas required in taking a product to market, Sorores specialises in expert branding, marketing and associated collateral, networking, PR, event organisation, client and sales management, creative direction, working with interior designers and other third parties, creating value added services and much more. Sorores takes a product from the initial concept and branding right through to closing the sale, and everything in-between.
What can Courchevel 1850 offer potential buyers?
Part of Les Trois Vallées, the largest ski area in the world, Courchevel 1850 offers unparalleled skiing, with over 600km of pistes and 200 ski lifts to enjoy. Off the slopes, Courchevel 1850 is a playground for the world’s jet-setting elite, each season welcoming royals and A-lister celebrities, who are drawn to it its eclectic array of Michelin-starred restaurants such as Stephane Rochedy and Stephane Curon’s two-starred Chabichou and Le Saulire, and boutiques from global luxury brands including Chanel, Louis Vuitton, Hermès, Fendi and Dior.
Who is buying there and why?
Buyers of the residences have mostly been people from the UK – a mix of families and couples – who are drawn to the ‘lock up and leave’ nature of the properties and the fact that owning an apartment there is entirely hassle-free from the moment you buy. The Six Senses team will even manage the process for buyers who want to rent out their apartment during the season (they can recoup their VAT this way), and with rental values for a four-bedroom chalet in high season at Six Senses Residences Courchevel reaching approximately €29,000, the attraction for buyers looking for a sound investment in the Alps with income potential is strong. Another major draw is the Six Senses brand; at a time when personal wellness and environmental concerns are of ever increasing importance, people are looking for a brand they can trust to uphold these values while ensuring a luxury experience at the same time.
How has the market changed within the last 5-10 years?
We are seeing less interest from the Russian market thanks to the 2014 sanctions, and while prices soared 10% year on year from 2000-2009, they are rising at more of a steady rate now. The increasing appeal of Courchevel 1850 coupled with the lack of space in the resort should keep the market rising steadily.
What nationalities are buying in the area?
Buyers in Courchevel 1850 are predominantly from the UK; people drawn to the prestige of the owning a property in Courchevel 1850 and the lifestyle that entails. Aside from the glitz and the glamour though they know that buying a property in the resort is a solid investment thanks to the scarcity of development opportunities and the other elements that make Courchevel 1850 unique, such as its high altitude (meaning a longer ski season). Another plus is the continuous investment in ski infrastructure by Societe des Trois Vallées; over the past few years more than €118m has been plugged into modernising the ski lift network.
For more information about the incredible work Sorores do for their clients, head to their website: http://www.sorores.co.uk/
For more information on Six Senses Residences Courchevel, please visit http://one-courchevel.com/
Or if you’re looking to discuss your property finance requirements, please get in touch with us at Enness by emailing email@example.com or calling +44(0)2037589393.